Happy Mother’s Day, Facebook-Style

Messenger, Messenger Kids get special features, too

Creating a Mother's Day card Facebook

Mother’s Day is one of the biggest days of the year in terms of driving posts on Facebook and activity on Messenger, and the social network is welcoming this year’s holiday with a host of special features for Facebook Camera, Messenger Camera and its recently introduced Messenger Kids application.

Facebook global head of safety Antigone Davis detailed this year’s crop of Mother’s Day features in a Newsroom post.

Facebook users will begin seeing messages atop their News Feeds encouraging them to “celebrate someone special on Mother’s Day.” Clicking on those messages will enable them to access special cards and photo frames or post messages using the social network’s Camera or text post features.

Several special frames and stickers are also available via Messenger Camera.

This is the first Mother’s Day for Messenger Kids, and the app gives kids access to frames and stickers that they can use to share their love for their moms.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.