With Handshakes on Hold, Media Ad Sales Teams Must Navigate a New World Order

The pivot to video conferencing is finally happening

Media is a people business built on relationships. Whether it’s a night out at a concert, a conversation over drinks or the not-so-secret secret jeans parties and Apple picking, the relationship between buyer and seller starts and ends with face-to-face communication. Pressing the flesh wins deals in ways that spray-and-pray pitches don’t.