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Facebook told advertisers Wednesday to expect the platform’s post-election political ad blackout to continue for another month to avoid confusion about the election results as votes are still being counted.
Political ad buyers are frustrated because there’s no exemption for the ongoing US Senate runoffs in Georgia. That runoff takes place on Jan. 5. Buyers anticipate candidates will miss out on millions in potential fundraising from the inability to advertise.
“Advertisers can expect this [ad blackout] to last another month, though there may be an opportunity to resume these ads sooner,” Facebook spokesperson Elana Widmann told Adweek in a statement.
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