Hallmark Greets SocialCalendar with Funding, Co-Branding Deal

Hallmark, the greeting card empire, already offers e-cards on its own web site and it even has a tiny Facebook application — but now it’s getting a much larger presence on Facebook through a strategic funding and partnership deal with SocialCalendar. The calendar and gifting application developer is now being rebranded as Hallmark SocialCalendar, and the app will get “thousands” of additional e-card content options for the apps users, founder and chief executive Raj Lalwani tells us.