Haagan Dazs Offers Augmented Reality Concerto Timer App for Ice Cream Lovers
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In order to enjoy Haagan Daazs’ ice cream the right one, you have to temper the cold frozen treat – that means letting it sit for two full minutes while the flavor “blooms.”
While you wait, try out their augmented reality app – it’s digital a timer that lets you enjoy a two concertos performed by virtual musicians. Why not?
Allowing the ice cream to soften slightly – also called tempering – for two minutes enhances the texture and exposes fans to the craftsmanship of premium ingredients that is characteristic of Häagen-Dazs ice cream, gelato, sorbet and frozen yogurt.
For every download Haagan Dazs will donate $5 to honey bee research at the University of California Davis (up to $75,000).