Did Spotify Users on Facebook Spur Music Stories? (Infographic)

Could Facebook’s decision to launch its new Music Stories post format have been influenced by the number of users who also use Spotify?


Could Facebook’s decision to launch its new Music Stories post format have been influenced by the number of users who also use Spotify?

GlobalWebIndex examined the overlap between users of the social network and the music-streaming application, finding that:

  • 12 percent of active Facebook users listened to music via Spotify last month.
  • That figure rises to 19 percent for those between the ages of 16 and 24.
  • 15 percent of Facebook users in the top 25 percent in terms of income listened to music via Spotify last month.
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