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Having a video go viral is highly desired by every marketer out there. Viral videos can give your business a sudden lift, leading to increased traffic, perception and increased conversion.
Research by Sizmek has proven that people are 27 times more likely to click on a video ad than a normal banner ad. This can result in massive growth in followers and revenue.
Creating a viral video, however, is not an easy feat.
Facebook is one of the best (if not the best) platforms for promoting your video, with 100 million hours of daily video watch time.