GumGum Closes $22 Million Funding Round

Plus, veteran CMO Lisa Licht joins company's board

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GumGum, an ad-tech company specializing in contextual advertising and hoping to capitalize on the decline of the cookie in online media, today announced a $22 million Series D funding round.

Investor Morgan Stanley participated along with NewView Capital and UpFront. The new funding brings the company’s total to $58.6 million, according to GumGum’s Crunchbase profile.

In a statement, the company boasted “record” revenues of $155 million in 2019 and said it would release two new products this year including a new in-video ad unit.

In the same statement, GumGum CEO Phil Schraeder was bullish about his company’s prospects as the industry prepares for the



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