Grubhub's Use of AR for Virtual Concert Series Is Intended as Community Building Tool 

Will augmented reality continue to be relevant for ‘live’ events?


As the end of lockdown life appears to be winding down in the face or ramped up vaccinations in the U.S., food delivery platform Grubhub is hosting a virtual concert series. It offers a test for how marketers manage this current phase of life under Covid-19. And it could influence the use of AR/VR programs going forward.

The pandemic lockdowns of the past year turned augmented reality and virtual reality into essential bridges for brands to connect experiential marketing to consumers staying socially distant at home.

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