As the end of lockdown life appears to be winding down in the face or ramped up vaccinations in the U.S., food delivery platform Grubhub is hosting a virtual concert series. It offers a test for how marketers manage this current phase of life under Covid-19. And it could influence the use of AR/VR programs going forward.
Grubhub’s Use of AR for Virtual Concert Series Is Intended as Community Building Tool
Will augmented reality continue to be relevant for ‘live’ events?
