Grubhub’s Use of AR for Virtual Concert Series Is Intended as Community Building Tool 

Will augmented reality continue to be relevant for ‘live’ events?

grubhub sound bites
Grubhub Sound Bites’ next episode, featuring Grammy winner Megan Thee Stallion, along with King Princess and Noah Cyrus First Tube Media

As the end of lockdown life appears to be winding down in the face or ramped up vaccinations in the U.S., food delivery platform Grubhub is hosting a virtual concert series. It offers a test for how marketers manage this current phase of life under Covid-19. And it could influence the use of AR/VR programs going forward.

@davidakaplan David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.