Growth Hacking for Grownups: How Can Big Brands Leverage Startup Growth Tactics?

Growth hacking seems to be relevant only for scrappy startups and too risky for big brands. But by using many controlled tests of small changes, big brands can use growth hacking approaches to innovate also.

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

We open on a scene of a crowded co-working space at a company whose assets aren’t much more than a card table, folding chairs and lots of white earbuds. A young person with no experience building a brand pecks at a laptop, hunting for the secret internet button — the one that only people wearing hoodies can see.



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