Grove Collaborative is a scheduled delivery service for natural and sustainable household and personal care products, and some of those products are finding their way into the hands of Tori Spelling following a marketing partnership with lifestyle entertainment company Kin.
The partnership is focused on Spelling’s new digital show for Kin, Tori Tried and True, which debuts Friday on Facebook Watch, YouTube and Instagram.
The collaboration between Grove and Kin includes show integrations, social cross-promotion and other marketing initiatives, with integrations of Grove products to be featured in three of the first six episodes of Tori Tried and True, including the premiere Friday.
Grove said Spelling has been a customer for more than 18 months, and she has worked on several social campaigns for the brand.
Tori
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in