Groups Ask FTC to Investigate Viral Marketing Aimed at Kids

Complaints name McDonald's, Viacom, Turner, General Mills, SubwayKids

Six child-targeted websites asking young visitors to "tell a friend" or "refer a friend" may have run afoul of children's online privacy laws. The Center for Digital Democracy, joined by 13 other children's health, privacy and consumer advocacy organizations, filed five separate complaints Wednesday with the Federal Trade Commission against the sites, calling on the agency to investigate McDonald's HappyMeal.com; General Mills' ReesesPuff.com and TrixWorld.com; Doctor's Associates' SubwayKids.com; Viacom's Nick.com; and Turner Broadcasting's CartoonNetwork.com for violating the Children's Online Privacy Protection Act.