Groupon Win? Why They Knew Exactly What They Were Doing With The "Tibet" Ad

Amid a myriad of star-studded, quirky, and silly commercials that aired during the Super Bowl, one third-quarter ad for the online coupon site Groupon stirred the pot unlike any other. By now everyone knows the ads. Timothy Hutton, Elizabeth Hurley, and Cuba Gooding Jr. casually reference global causing before turning to Groupon to enjoy some of the nicer and more enjoyable things in life.

Amid a myriad of star-studded, quirky, and silly commercials that aired during the Super Bowl, one third-quarter ad for the online coupon site Groupon stirred the pot unlike any other. By now everyone knows the ads. Timothy Hutton, Elizabeth Hurley, and Cuba Gooding Jr. casually reference global causes before turning to Groupon to enjoy some of the nicer and more enjoyable things in life.