Groupon Revenue Takes A Nosedive, Are Super Bowl Ads To Blame?

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Last month Groupon’s U.S. Revenues took a nosedive of nearly 30%, falling from $88.9M in January to $61.7M in February. Following a miniscule drop in revenue from August to September, Groupon had seen consistent growth from September through January. So what’s to account for this dramatic drop in February? Could it have anything to do with their grotesque Super Bowl commercials? You be the judge.

Before we take a trip down memory lane, back to Groupon’s Super Bowl ad campaign, let’s take a look at the 2010/11 Groupon revenue estimate, as reported by Erick Schonfeld at...



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