Diversity, Equity and Inclusion

Group of Agencies Band Together to Offers $1.5 Million for Women and POC Founders

They are partnering with Harlem Capital to support diverse entrepreneurs with pro bono marketing

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Harlem Capital (pictured) worked with SourceCode, Superbolt, Cheer Partners and Social Studies to form the DMC.Harlem Capital
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By Mary Emily O'Hara

July 1, 2020


A new coalition effort between four agencies and Black-led venture fund Harlem Capital has pledged to commit $1.5 million biannually in pro bono marketing services to diverse founders.

The Diversity Marketing Consortium (DMC) launched Wednesday with employee experience agency Cheer Partners, influencer agency Social Studies, SourceCode Communications and marketing firm Superbolt committing to offer free services to women and multicultural founders.

According to the consortium, the launch was driven by concerns over the Covid-19 pandemic’s disproportionate impact

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Mary Emily O'Hara

Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.

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