Group Nine Media prides itself on making content built for social media—or “social content on steroids” as its president, Christa Carone told Adweek. Now, with a new and improved in-house branded content studio, called Brandshop, the company hopes to extend that slice of juiced-up, viral content to advertisers.
“It is built solely to be a partner for advertisers who are interested in and understand the value of fantastic storytelling,” Carone said.
Brandshop is fueled on analytics, with insight into an audience with an average of 5 billion monthly views, across brands that include NowThis News, Thrillist, The Dodo and Seeker.
“Other publishers can claim that as well, but they can’t claim the size and scale of our aggregated audience,” Carone said.
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