Group Buying Startups Find New Avenue to Customers Through Social Games

Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.

Group buying startups, which let consumers get deals with local businesses en masse, are finding a new route to customers beyond the e-mail newsletter and prolific online advertising campaign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in