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Facebook and Instagram play critical roles in the success of retail influencer campaigns, but without applications, retailers and influencers alike are only capturing a small piece of their e-commerce revenue.
Mobile apps give retailers the power to reach their consumers, wherever they are, with a simplified shopping process. Without a comprehensive app that provides a clean experience for engaged consumers, retailers are opening the door for competitors to swipe their sales.
A recent report by Criteo highlights the connection of retail success between apps and mobile websites.