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Lieber will be responsible for developing strategies to bring programs to market and identifying strategic opportunities for the social network to grow and evolve its ads partner ecosystem.
He starts at Twitter Jan. 6, based in New York and reporting to head of global agency and platform solutions Stephanie Prager.
At VidMob—a video advertising platform and creative partner of Facebook, Snapchat, YouTube and other platforms—Lieber oversaw application-programming interface strategy, helping to scale its data and production capabilities.