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GoPro is announcing a weekly program today that awards cash to content creators, including $500 for best photo, $1,000 for top uncut video and $5,000 for best edited clip. All told, GoPro has set aside $5 million for the initiative, which currently doesn't have an end date.
"This is not a contest or gimmick—it's an ongoing campaign," said Zander Lurie, svp of entertainment at GoPro. "We envision that a key component of our strategy will be to share revenue with our user."
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