Google’s YouTube Workaround: Outstream Video Ads

Opinion: The site is a hotbed for extremist views, irresponsible content and disturbing behavior

Google might have found a way to work around its YouTube problem: Offer more ways to advertise with video beyond YouTube.

Last year, YouTube became the poster child for social media abuse when the site was rocked by stories (such as this one) about businesses’ ads appearing alongside inappropriate content. Brands ranging from Amazon to Coca-Cola found their YouTube ads being placed next to user videos that espoused hatred and intolerance. The negative coverage laid bare two realities to advertisers:

  • YouTube is a hotbed for extremist views, irresponsible content and disturbing behavior.
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