Google's Vision for Making Mobile Ads Better

Executive says search giant betting on tablets and mobile Web

SAN FRANCISCO—Jason Spero, Google's head of mobile for the Americas, offered his thoughts Wednesday on the direction of mobile advertising and pointed at where the company is investing for the future.

Spero, who joined Google through its acquisition of mobile advertising startup AdMob, was interviewed on stage at the MobileBeat conference in San Francisco. As mobile traffic and usage grow, he said, Google is making "big bets" in some areas while slowing its investment in others.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in