Performance Marketing

Google’s Plan to Win the Music-Streaming Marketing War: Partner With Cool Brands

ASOS and Munchery back free radio service

By Lauren Johnson

August 19, 2015

The advertising-supported online radio space is messy. Pandora, Spotify, Apple, iHeartRadio and Google are all duking it out for the biggest piece of the market, and they're all putting serious marketing muscle behind online music.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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