What Google's New AdWords Phone Number and Address Targeting Mean for You

Just in time for the holidays, Google delivered a huge gift to business owners who haven’t been gathering email addresses from customers.

Google AdWords now allows businesses to use their customers’ addresses and phone numbers to target them with ad campaigns. Previously, this perk of the AdWords Customer Match system only worked with email addresses. Now, businesses with years’ worth of customer information not including emails can get far more mileage from the AdWords platform.

You might be wondering, “Who doesn’t collect email addresses from customers?” While collecting email addresses seems like common sense nowadays, it wasn’t a big deal for businesses that focused on newspaper, radio and local TV advertising.

Additionally, brick-and-mortar businesses generally don’t collect email addresses as thoroughly as online retailers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in