Google's Acquisition Shows It's Hungry for More Digital Video Advertising

Buys mDialog to serve promos across screens

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Google is buying mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection.

Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across screens.

“We’re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens,” Google said in a blog post announcing its mDialog acquisition. “While nothing’s changing for their customers immediately, over time we’ll work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite.”

Google did not reveal what it paid for mDialog.



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