“Privacy” has been the buzzword of the digital advertising industry in recent years, with the sector’s largest data hoarders having to bow to the increasingly audible privacy lobby (to a certain extent).
Google is easily the sector’s largest company by revenue and it’s increasingly aware of the need for it to placate this lobby (albeit without breaking the wider digital advertising ecosystem) and yesterday it unveiled tools to aid that.
In a blog post co-penned by Google’s David Monsees, product manager, search and Mario McGriff, product manager, search, the duo revealed new ways for users to manage their search history with tools based on user feedback.
Google users will soon be able to set auto-delete controls on their devices by choosing a time limit for how long they want their activity data to be saved, thus any data older than that will be automatically deleted from their account on an ongoing basis.
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