Google Wants Retailers to Help Them Turn Search Queries Into Actual Purchases

It’s all about courting the millennial shopper

Daniel Alegre, president, retail and shopping at Google spoke about the company's new ad program. LinkedIn

Consumers use Google to search for products—and Google knows it. Now, with the introduction of Shopping Actions, the company wants to turn those search queries into actual purchases—while remaining on good terms with retailers, announced Google’s Daniel Alegre, president, retail and shopping, during Las Vegas retail conference Shoptalk on Tuesday.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.