Three years after running studies to show marketers how their YouTube campaigns lift brand awareness and purchase intent, Google is starting to track sales stats to see if online video can move the needle.
Today, YouTube and Oracle Data Cloud are announcing a new partnership to offer consumer-packaged-goods marketers in the U.S. data on how their ads affect in-store purchases.
According to Google's early tests, 78 percent of TrueView—the skippable YouTube ads—indicated an increase in offline sales.
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