Google Tweaks Algorithm to Highlight 'Original Reporting' in Search Results

Shift could have major ramifications for some publishers


Google has tweaked its algorithm to elevate original reporting in its search results, a product change that could benefit publishers that spend on newsgathering and spell disaster for aggregated news outlets that rely on search results for digital advertising revenue.

The product update is intended to elevate original reporting in search results and surface that original reporting for longer periods of time, even as other publishers may churn out other posts aggregating or building on that original reporting, Google vice president of news Richard Gringas wrote in a blog post Thursday.

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