Google Tweaks Algorithm to Highlight ‘Original Reporting’ in Search Results

Shift could have major ramifications for some publishers

A silhouette in front of a Google search
The change will also take a publisher’s “overall reputation for original reporting” into account. Getty Images

Google has tweaked its algorithm to elevate original reporting in its search results, a product change that could benefit publishers that spend on newsgathering and spell disaster for aggregated news outlets that rely on search results for digital advertising revenue.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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