Google TV Gets Static


The biggest flop of the new fall TV season wasn’t Fox’s Lone Star or ABC’s My Generation.
It’s Google TV.

The engineers at the search goliath appear to have pulled off the double whammy of disappointing the technorati and alienating the broadcast networks — two constituencies crucial to getting Google TV off the ground.

Currently, NBC, CBS, ABC and Hulu are blocking full-length episodes from being accessed via the platform. Per insiders, those nets are unlikely to budge anytime soon, in part because of Google’s arrogant yet naïve attitude when it comes to the network TV business.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in