Google TV Gets Static

The biggest flop of the new fall TV season wasn’t Fox’s Lone Star or ABC’s My Generation.
It’s Google TV.

The engineers at the search goliath appear to have pulled off the double whammy of disappointing the technorati and alienating the broadcast networks — two constituencies crucial to getting Google TV off the ground.

Currently, NBC, CBS, ABC and Hulu are blocking full-length episodes from being accessed via the platform. Per insiders, those nets are unlikely to budge anytime soon, in part because of Google’s arrogant yet naïve attitude when it comes to the network TV business.

Google execs, who declined comment,  irked several representatives from the big three networks from the start by dismissing their concerns about protecting the lucrative network business model — and dependent relationships with affiliates and cable providers.

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