Performance Marketing

Google Tightens How Advertisers Buy YouTube Ads

Could have big ramifications for ad-tech firms

By Lauren Johnson

August 7, 2015

Google wants more control over how advertisers buy YouTube ads.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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