Google Takes on SocialAds

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Google, once foreign to targeting based on social data, has launched Google Ad Planner. The service is targeted at media buyers and enables them to select ad placements on various sites based on demographic information as well as traffic data. Currently the service is limited to 4 types of demographic data: age, gender, education and household income.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in