Google: Super Bowl Ads Lag Behind When it Comes to Gender Equality

YouTube’s parent analyzed 273 spots from 2015 through 2019

Women accounted for 47% of total viewers of Super Bowl LI in 2017, according to Nielsen, and they represent 50.8% of the total population of the U.S., according to the Census Bureau, but you wouldn’t know it by watching commercials during the Big Game.