Super Bowl

Google: Super Bowl Ads Lag Behind When it Comes to Gender Equality

YouTube’s parent analyzed 273 spots from 2015 through 2019


Women accounted for 47% of total viewers of Super Bowl LI in 2017, according to Nielsen, and they represent 50.8% of the total population of the U.S., according to the Census Bureau, but you wouldn’t know it by watching commercials during the Big Game.

Researchers for YouTube parent Google analyzed 273 Super Bowl ads that ran between 2015 and 2019, and the company shared its findings in a blog post on Friday.

Google found that male characters in Super Bowl ads receive 1.5

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