Google Social Tracking Still Missing Key Facebook Metrics

With the launch of Google Plus, Google decided it was time to add tracking of its +1 button and other metrics across Facebook and Twitter. But a full set of social media data -- especially as it relates to return on investment -- doesn't show up completely in Google Analytics, despite promises to that effect.

With the launch of Google Plus, Google decided it was time to add tracking of its +1 button and other metrics across Facebook and Twitter.