Google Search Leads the Way, as Alphabet Beats Earnings Expectations

Ad revenue soars while moonshot projects lose billions

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Google still makes up most of the Alphabet.

In its first report that separates the advertising business from special projects like self-driving cars and package-delivering drones, the Google parent company's fourth-quarter earnings revealed that the search engine part of the business still accounts for the majority of Alphabet's value.

Revenue for the fourth quarter of 2015 totaled $21.3 billion, an 18 percent year-over-year increase. Advertising revenue in the fourth quarter increased to $19.1 billion, up from $16.3

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