Google Says These Bag and Shoe Brands Are Trending Among Back-to-School Shoppers

Pokemon and Birkenstock are still in style

Google has released a list of 2016 back-to-school trends based on search and YouTube traffic. And with the National Retail Federation estimating that consumers will spend around $75.8 billion on back-to-school shopping, marketers might want to pay attention to what kids—and parents—are looking for.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.