Performance Marketing

Google Says Search Intent Matters More for Marketers Than Users’ Identity

It's all about the micro-moments

By Marty Swant

December 15, 2015

If anyone has a stake in keeping you searching, it's Google. So it make sense that the company's focusing at least as much on learning what users want as it is on who they are.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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