Google Responds After The Guardian and BBC Pull Advertising

The perils of programmatic

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When The Guardian decided yesterday to pull all of its ads from Google and YouTube in response to the discovery that its ads were sharing space with what The Guardian’s Jane Martinson described as “extremist material,” Guardian chief executive David Pemsel said that the publication would keep its ads off those platforms until Google could “provide guarantees that this ad misplacement via Google and YouTube will not happen in the future.”

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