Google Report: Display Engagement Flat Despite Rise of Rich Media
DoubleClick blog posts detailed results
Move over, plain old Flash. Rich media display ads are taking over, according to Google’s latest display benchmark report. Rich media ads served on Google’s DoubleClick platform increased twofold in 2010, taking 18 percent of the ad server’s business, the company reported. Animated Flash ads decreased from 74 percent to 54 percent and static image ads comprised 28 percent of the market last year.
Rich media ads are defined as ads with an interaction beyond a simple click-through—users can roll over to expand the ad or watch a streaming video, for example.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in