Google Plans to Stop Scanning Users' Emails for Ad Targeting

Changes are coming later in 2017

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Google is going to finally stop reading your email–sort of.

The email giant is planning to stop scanning the messages of its 1.2 billion users, which it has in the past used as a way of providing more accurate ad targeting based on each individual user’s interests and behavior.

In a blog post published today, Google Cloud svp Diane Greene said the company plans to stop using the free consumer version of Gmail for ad personalization. The move follows a similar policy that it already has for G Suite, the more costly enterprise version of the email software that’s now used by more than 3 million companies.



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