‘Google Penguin 4.0’ May Finally Be Here

Google PenguinAnd the chatter begins anew about “Google Penguin 4.0.” Since Christmas, marketers have been waiting to see site traffic fluctuations indicating an algorithm update. On Wednesday, they started reporting them on the WebmasterWorld.com forum.

Heather Fletcher is a freelance reporter for Adweek. She covers performance and direct marketing.