Google News Initiative, the search-engine giant’s program to work with publishers in the media industry, released a new free insights tool, Realtime Content Insights, in order to help newsrooms make “quick, data-driven decisions on content creation and distribution.”
Realtime Content Insights joins News Consumer Insights, which was introduced last year as a report built on top of Google Analytics to help news organizations understand and segment their audiences with subscription strategies in mind.
Google director of global partnerships solutions, news and publishing Ben Monnie said in a blog post that thousands of news organizations used News Consumer Insights, including BuzzFeed News, Business Insider, Condé Nast and Village Media.
Monnie said of Realtime Content Insights, which is available to all publishers using Google Analytics, “Journalists will be able to identify which articles are the most popular across their audience and what broader topics are trending in their regions.
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