Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
Google News Initiative, the search-engine giant’s program to work with publishers in the media industry, teamed up with newspaper publisher McClatchy on an initiative to bring local news coverage to three small and midsized communities in the U.S. that are currently lacking local sources of news and information.
McClatchy president and CEO Craig Forman said in a blog post introducing The Compass Experiment that his company will create three new digital-only local news operations on multiple platforms, with expert and financial help from Google.
The

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in