Performance Marketing

Google Is Making the Mobile Web Faster for Publishers and Their Readers

With its Accelerated Mobile Pages program

By Lauren Johnson

October 7, 2015

Every second counts with often impatient mobile users, so Google wants to help publishers reduce the time it takes their articles to load when viewed on smartphones.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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