Google Is Bringing Shoppable Ads to Images Results

Company announces at Shoptalk 2 new capabilities for retailers

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Taking a page out of other companies’ playbooks, Google is bringing shoppable ads to search results on Google Images.

Similar to such ads on Pinterest and Instagram, Google’s ads will let retailers tag several products on an ad. When users hover over them, they’ll see the price and brand. Google is also debuting “showcase shopping ads,” a format that uses more eye-catching imagery, on Google Images. Daniel Alegre, president, retail shopping and payments at Google, said the new features are about helping retailers connect with consumers in an era when there are so many touch points along the path to purchase.

“We realized that no two journeys are alike, and we think a lot about funnel,” Alegre said during a keynote



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