Mobile

Google Is Adding Its Fast-Loading Mobile Pages to Search and Display Ads

It's moving beyond websites

Google wants to speed up more than websites.Courtesy AdWords
By Lauren Johnson

May 23, 2017

A couple of years ago, Google launched a program called Accelerated Mobile Pages, or AMP, to speed up the mobile web. Now, it wants to do the same with two of its most lucrative sources of revenue: search and display advertising.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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