Google Home Is 6 Times More Likely to Answer Your Question Than Amazon Alexa

360i's finding underscores the power of online search


New York-based 360i has developed software to determine how well Google Home and Amazon Alexa execute exchanges with human beings. The initial results from the agency, which is part of Dentsu Aegis Network, are intriguing.

So far, Google Home is six times more likely to answer your question than Amazon Alexa. It’s relatively surprising, considering that RBC Capital Markets projects Alexa will drive $10 billion of revenue to Amazon by 2020—not to mention the artificial intelligence-based system currently owns 70 percent of the voice market.

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