Google Home Is 6 Times More Likely to Answer Your Question Than Amazon Alexa

360i's finding underscores the power of online search

AI-based devices are going to completely alter the marketing landscape. Google

New York-based 360i has developed software to determine how well Google Home and Amazon Alexa execute exchanges with human beings. The initial results from the agency, which is part of Dentsu Aegis Network, are intriguing.

@Chris_Heine Christopher Heine is a New York-based editor and writer.