Google Finally Crosses $50 Billion Annual Revenue Mark

Company begins to reverse CPC declines, mobile pricing stabilizing

Last year Google finally crossed the $50 billion mark, growing 32 percent from 2011 to close 2012 with $50.2 billion in annual revenue. Search and display advertising are likely the biggest drivers of the search giant’s revenue gains—Google’s total advertising business contributed 95 percent of its overall 2012 revenue—but mobile and video advertising appear to be making gains on those traditional segments.