Google Expands Access to Its Business Messages Feature

Retailers, other businesses can integrate it with their customer-service platforms

Google is experimenting with more ways to highlight Business Messages on search Hero/Google

Google will expand its Business Messages feature in search and Google Maps to businesses of all types, enabling them to integrate the feature with their customer-service platforms.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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