Google Expands Access to Its Business Messages Feature

Retailers, other businesses can integrate it with their customer-service platforms

Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.

Google will expand its Business Messages feature in search and Google Maps to businesses of all types, enabling them to integrate the feature with their customer-service platforms.

Senior product manager Jake Mintz said in a blog post that Google recently added elements including smart replies, visual product carousels and unique welcome messages to Business Messages, adding that the feature provides a smooth transition from automated replies to a customer-service agent.

The Business Messages feature is currently available in English, with other languages to be added soon.

Brands and messaging partners can sign up here for access to the Business Messages API (application-programming interface) and developer documentation, and a list of messaging partners currently on board is available here.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in