SURPRISE: Google’s DoubleClick Bid Manager To Be Part Of Facebook Exchange

The frost that has long coated the relationship between Facebook and Google appears to have thawed a bit, as Google announced on the DoubleClick Advertiser Blog Friday that its DoubleClick Bid Manager (formerly Invite Media) will now participate in real-time ad-bidding marketplace Facebook Exchange.

The frost that has long coated the relationship between Facebook and Google appears to have thawed a bit, as Google announced on the DoubleClick Advertiser Blog Friday that its DoubleClick Bid Manager (formerly Invite Media) will now participate in real-time ad-bidding marketplace Facebook Exchange.